One of my favorite magazines has to be &C. Ever since it first came out I’ve been buying it almost every single month (maybe I should get a subscription)… Not only for the stories in the magazine but mainly for the design and photography. The moment I found out they were opening a store, I was hoping it would be an extension of their magazine design… And it is! Let’s take a look inside… ☆
&C Store | Van Woustraat 59H, Amsterdam
Can we just take a moment for the cutest interior? Pastel colors everywhere and the stylish decor. It feels like you’re walking into a movie scene. Anyways, &C Store is a concept store based in Amsterdam. &C Store is an initiative of Chantal Janzen, founder of &C Magazine and my Dutchies might know her as a host of different television programs. At &C Store you are able to find many various (colorful) clothing, beauty, lifestyle and interior items. In the store they give upcoming talent, from &C talent, the opportunity to display and sell their products. Anything from photography prints to clothing items, decor and jewelry pieces. When I was there, I saw some very cute post cards (yes, I have a post card problem), adorable bracelets and trendy shirts. &C has their own clothing line and I love their simple shirts with a saying on it. Maybe next time I will get one…
Besides it being a store, it’s also a spot to have some coffee (or another drink)! When Lotte and I visited the &C Store, we just had lunch, but it looks like the perfect spot to sit down and maybe even work a little. When the sun is out, you can also just grab a coffee to take-away and take place in front of the store. You might even run into the editorial team of the magazine, while they take a break.
Behind the store is where the magic happens when it comes to the magazine. Visitors of the store are able to look in the offices and kind of get a look behind the scenes of where the magazine becomes reality. I think that’s really cool because when I was little, I used to create my own magazines. And I’ve always wondered what it would be like to work at a magazine. Of course you don’t see everything of their office, but it just feels cool to see who work on the magazine.
Also wanting to visit &C Store when you’re in Amsterdam? Well, I don’t blame you! You can find &C Store at Van Woustraat 59H in Amsterdam. If I am ever able to open my own store, I will definitely use these photos of &C Store for inspiration. Have you ever visited a store like this? What’s your favorite concept store?